A few of the companies whose leaders I've taught and worked with
For owners and leaders of €3–50M companies — an AI advantage, not another AI expense
— a company owner, in a real conversation this year. True numbers.
If you can't tell which one is right, you don't have a technology problem — you're missing the person who owns the question. I find that person in your company, and I train them: your AI Officer.
Founding rate for the first five companies · The Detector is free — before or after you buy AI
A few of the companies whose leaders I've taught and worked with
Sound familiar?
Quotes you can't judge. Vendors — and your own tech people — you can't quite talk to as equals. Pilots everywhere, and nobody who owns the question. Those aren't three problems; they're one. The tools get bought, the pilots get announced — and six months later nothing about how people work has changed, because you were sold installation and promised absorption. If you haven't bought AI yet, that's not a disadvantage: the gap your competitors are leaving open is yours to capture.
Somebody has to own that gap. I train that somebody.
The framework — the engine under the hood
Every engagement runs on Strategic Absorption — the framework from my doctoral research and my work with executive programs and mid-market companies. You buy the outcome; the rigor comes included.
Strategic Absorption is the process of reorganizing how a company works around what AI makes possible — so that each new deployment compounds the firm’s judgment, not merely its efficiency — and, over time, it builds a durable competitive moat.
The capability is built in four tiers, in strict order. Tier 0 is the gate: skip it, and everything below it produces installation — no matter how well it’s executed.
The gate — reframe before you deploy
AI as a capability to absorb, not a tool to install. The firm owns the question before a vendor owns the answer.
The foundation — anchor to what the firm is
What AI should amplify, what stays human, what it never decides. Every value you don’t make explicit becomes a default someone else sets for you.
The cascade — carry intent to the floor
Strategic intent translated from the leader to daily decisions without distortion. This is where most mid-market AI investment quietly dies — and where leaders skill up. The fix is skill, not software: innovation management, trained as a leadership capability.
The surface — embed in the real work
AI woven into end-to-end processes, measured in the firm’s own KPIs — and regenerated as the technology moves, without losing the capability.
Installed tools depreciate. Absorbed capability compounds.
About
I'm a business school professor and advisor. I've spent my career in the room where innovation decisions get made — teaching executives, running workshops inside companies, and watching the same pattern repeat: technology gets installed, and absorption gets assumed.
I built a framework for that gap — Strategic Absorption vs. Installation — and a community, method, and toolkit to turn it into results: for companies that want AI to actually pay, and for the professionals who want to lead that work.
I work from Barcelona with companies and professionals everywhere.
Work with me
After we work together, you talk tú a tú — peer to peer — with your vendors and your own tech people. No knot in the stomach.
For owners & leadership teams · €3–50M
€5,000 · one day inside your company — stop paying €100,000 for €11,000 projects.
Not a company engagement? Join The AI Officer Circle — the free community, with the Detector, the Absorption Gap masterclass, and decoded diagnostics. Join free →
What people say
"He moderated a brainstorm session for us that was very successful, with positive feedback from all the parties involved. Pablo was professional, did his due diligence prior to the session, and was able to guide us and encourage participation from all."
Eva Laparra — CEO, SAM International Business Line
"Pablo ran an executive coaching programme with me — and I had already worked with him on a project before. I can say that Pablo has made me improve both professionally and personally."
Francisco Ferrer Galaso — Technical Talent Lead, Eninter (translated from Spanish)
"Pablo is a great professional with an innate capacity for team integration and motivating people, and a great sense of business & market. He does his utmost to ensure the success of any project undertaken."
Cristina Melo — Founder, Cumbres Hispanoamericanas
Pablo's research & writing
Strategic Absorption isn't a slogan — it's a research program. Twenty years of studying why organizations fail to absorb technology, now formalized in doctoral work.
Doctoral research on the conditions under which mid-market firms convert AI investment into durable organizational capability rather than installed tools — testing the framework against field data from real client engagements.
The installation-vs-absorption trap, why it bites mid-market companies hardest, and the two questions that reveal which mode you're in. Read the article →
Senior executives across three company profiles, interviewed under a consistent protocol. The dataset behind the AI BS Detector — and the seed of the doctoral fieldwork.
The empirical seed of Strategic Absorption, fifteen years early: standardizing the tools knowledge workers share does not standardize how they handle knowledge.
The AI BS Detector — free
Ten questions. A score from 0 to 100. An honest read of where your company stands — whether you've already bought AI or are still deciding what's worth buying.
Run the Detector — get your Moat Score →